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How to Write a Book in 2020: A Definitive Guide for Writers

How to Write a Book in 2020: A Definitive Guide for Writers

About This Event

So you want to learn how to write a book in 2020?


Learning to write a book for the first time is a challenge.


This article gives you a step-by-step process to make writing your book far easier.


Over the past few years, I’ve written a three-part series of books about writing called Become a Writer Today. I also published The Power of Creativity, a novella, and several short stories.


Recently, I finished a manuscript of a new book for entrepreneurs (coming soon). These days, I write twice a week for Forbes about productivity, leadership and innovation too.


I’ve faced a lot of painful mistakes while writing books, and I’ve also learned a little bit about how to write a book.


In this post, I want to explain exactly how to write a book based on what I’ve learned.


I also want to reveal some of my mistakes and some proven book writing tips so you can get started writing a book today.


Although I wrote in the past, my specialty is non-fiction book writing.


In this guide, I explain how to write a non-fiction book in 2020.


That said, you can also use some of the lessons from this book writing guide guide if you want to learn how to write a fiction book.


Commit to Writing Your Book

Can anyone write a book?


Writing your first book is a time-consuming creative project that demands months (or even years) of your time.


Before you decide to write a book, ask yourself if you have the mental resources, creative energy and time to do it.


You do?




You must write almost every day and sacrifice other pursuits or rearrange your day so you can put writing a book first.


When I wrote my first book, I gave up playing Call of Duty and Halo because I didn’t have the time to write and play games.


Stick to your commitment when the writing feels more like work and less like a passion, even when you don’t feel inspired.


After all, it’s not easy to write your first book, never mind become a “New-York Times bestselling author.”


Adopt the mindset of a professional writer who doesn’t call in sick or give up because he or she doesn’t feel like doing the work.


You must become a professional who finishes the job.


So are you ready to write and publish a non-fiction book that readers love?


What You Must Know About Writing a Book

You might be unsure of what a book should achieve and how to publish it. Book writing, like any skill, takes time to develop.


You need to learn skills like writing the first draft, self-editing, arranging your ideas and so on.


Your strengths and weaknesses, life experiences and even the books you read play a crucial role in shaping the author you will become.


Don’t worry if you get things wrong.


Stephen King, for example, threw the draft of his first book in the bin. His wife fished the book Carrie out of the trash and encouraged him to finish and publish it.


It took me three years to write my first novella and a year to write my second book.


After that, I got faster.


Determine Why You Should Write a Book

Most people forget to mention how lonely the writing process feels when you’re starting.


You have to spend hours researching, writing and rewriting the book and sitting alone in a room with only your words and ideas for company.


If you’ve never written a book, the isolation is difficult to get used to, but don’t worry. It’ll pass as you get into the process of writing the book.


The people close to you might understand what you’re doing, but don’t count on it!


Listen to this:


One new writer struggling with his book emailed me to say:


One of the reasons I have not gone farther with writing is because family sees me working at a computer, or like today with a cell phone, and thinks I’m goofing off.


You’ll be able to handle isolation, other people’s judgments and keep motivated if you know why you should write a book in the first place.


After all, to write and publish a book is no small task. It requires dedication and hard work.


Here are some questions to ask yourself:


Is my book a passion project?

  • Am I writing this book to improve my craft?
  • Will this book help me advance my career or become an expert in my field?
  • How will I serve existing or new readers with my book?
  • Is a book the best medium for me to express my ideas?
  • Do I want to generate a side income from my book and if so, how much?
  • Do I have a plan for the marketing, promotion and distribution of my book?
  • Will this book help me advance my dream for writing full time?

Find at least four to seven purposed why you’re writing your book in the first place.


Referring to your list of reasons will help you keep motivated when you feel isolated or when others question what you’re doing.


My reasons for writing The Art of Writing a Non-Fiction Book included:


  • To practice writing and improve my craft
  • To help other writers and readers
  • To deepen my knowledge of various topics
  • To earn a side income from book sales

Research Your Audience

As a savvy writer, your job is to find out what your audience wants, likes, and dislikes.


Spend an hour or two browsing Amazon and finding Kindle books about your topic. Look for books in your niche with a sales ranking below 30,000.


Typically, these books sell at least five copies per day, meaning they’re popular with readers and earn a return for the author.


If you’re unsure what type of writer you are, just read, a lot!


Read at least five of the books in your niche, taking note of the titles, categories and ideas behind each book.


Read books related to the topic you’re writing about or aspire to.


Remember, good writers and successful authors are voracious readers.


Get New Ideas for Your Book

Study both good and bad reviews for these books so you can see what readers liked and disliked and how you can do better.


A writer can do this is by combining several ideas from various books and remixing the information with their own writing.


Connecting with your intended audience is critical when you want to publish your manuscript.


You have to cater to a certain demographic, so having a clear idea about your intended audience can go a long way in shaping your book.


For instance, J.K. Rowling wrote her books primarily targeting teenagers and young adults reading for pleasure.


Her books catered to a universal audience and became a cult phenomenon due to her magical storytelling abilities.


Always keep your intended audience in mind and consider how they might feel or react to your book.


Figure out what you’re going to say that’s different.


If you want to entertain, educate or inform readers, you must offer something no one else can.


Establish What Your Book is About

Although you might have a vague idea of what you want to write about, you’ll save a lot of time if you clarify your idea before you start writing.


So how do you get ideas to write a book?


Get a blank piece of paper and spend an hour asking and answering questions like:


Who is this book for?

  • What’s the big idea behind my book?
  • What are my strengths and weaknesses?
  • How is my book different from everything else that’s out there?
  • Why should people spend their money (or time) reading my book?
  • What can I offer that no one else can?

Nobody has to see your answers, so be as honest as you can. Your answers will help you write a more concise first draft.


You might know what your book is about, but does your reader?


Unless you’re writing fiction or literary non-fiction, craft a positioning statement for your book so you know what it’s about in one sentence.


Here are three templates:


My book helps ________________ who ________________ get ________________.


My book teaches ________________ how to ________________.


My book helps ________________ who ________________ achieve ________________.


My positioning statement for my book about creativity is, “My book helps people who don’t think they’ve any ideas become more creative.”


Doing this extra work up front will help you avoid spending hours writing a book, only to find later you hate your idea.


Making a book proposal is also a good idea when you are researching similar titles in the genre you are writing.


If you’re self-publishing your book, your positioning statement and book proposal will also help you market your book.


Decide What Type of Writer You Are

There are two types of writers: pantsers and plotters.


What Are Pantsters?

Pantsers are writers who sit down in front of the blank page with only a vague idea of where they are going or what the story is about.


They write from the seat of their pants, inventing things as they go along, and are happy to see where their characters take them. They write with a connection to God, their muse or their subconscious.


Stephen King is a pantser.


What are Plotters?

Plotters are writers who spend weeks or months organising their ideas. They decide what they want to write about in advance. They also have a clear view of their story before they begin.


When plotters sit down to write, they have a firm idea of what they’re going to say and the research to back it up.


Robert Greene, the author of Mastery and The 48 Laws of Power, is a plotter.


I’ve tried both approaches, and there’s nothing wrong with either.


You’ll discover what type of writer you are, and your voice will emerge if you turn up and do the work.


Remember, as Seth Godin says, everybody’s writing process is different.


After years of painful rewrites, unfinished manuscripts and pulling my hair out, I found out that I’m a plotter. I like to know what I’m writing about in advance.


I NEED to know what I’m writing about in advance. Today, I’m convinced being a plotter lends itself well to most types of non-fiction writing.


You don’t need to be a subject matter expert to start writing a non-fiction book, but you will become one by the time you’re finished.


To start, you just need patience and an ability to write clearly.


Know where your strengths and weaknesses lie.


Identify a subject or an area of expertise about which you can write at length and let your imagination soar. Free writing is one way to explore your interests.


Budget for Self-Publishing Your Book

I’ve written before about the cost of self-publishing a book.


Writing a book is free (unless you count your time), but publishing a book is not. So budget for hiring an editor, proofreader and cover designer. Recently, I spent:


$2,000 on an editor for a 60,000-word book about creativity

$500 on a proofreader (or try Grammarly until you can afford one)

$250 on a cover designer

Read this review of ProWritingAid vs. Whitesmoke vs. Grammarly


What else did I budget for?


Well, because I’m self-publishing this book, I set aside several hundred dollars for Amazon book ads.


Even if you’re on a tight budget, you must understand that working with an editor, proofreader and cover designer is the cost of entry.


Here’s the truth:


If you want to write a book readers enjoy, invest more than just time in your book.


Research Your Book

Robert Greene said he reads 300-400 books over the 12-24 months before he starts writing a book.


He uses an analog system of flashcards to record lessons and stories from each of these books and highlights what he reads.


In a 2013 Reddit AMA, he said,


“I read a book, very carefully, writing on the margins with all kinds of notes.


“A few weeks later I return to the book and transfer my scribbles onto note cards, each card representing a critical theme in the book.”


You might not be writing a book as dense as Greene’s, but research is an integral part of learning how to write a book.


For instance, your story might take place in real-world locations, which means readers will expect accuracy. Develop a system for recording and organizing your research.


You could use Evernote like I do, create a mind map or use index cards likeGreene. I use my Kindle to highlight key sections in the books I read.


Once a week I review these highlights and record notes about them in Evernote. This way I have a digital filing system for everything I’ve come across.


Break Writing into Small Chunks

Writing a book is much like running a marathon.


A new runner doesn’t attempt to run 26 miles as part of their first session. Achieving that level of endurance requires many sessions to build the discipline and strength to finish a marathon.


Do you feel overwhelmed by the amount of work ahead of you?


Break writing a book down into smaller milestones that you tackle one by one.


Books are made up of chapters, sections, paragraphs and sentences.


Today, write a few paragraphs about a single idea or piece of research for your non-fiction book. Tomorrow, write about another idea.


And so on.


As long as you move forwards with your first draft each day, you will reach the end of your first draft.


Interview Experts for Your Book

In another life, I was a journalist, and part of my job involved interviewing politicians, business people and even authors.


The interviews that caused me the most problems were more than 60 minutes long because they took hours to listen to and transcribe.


Don’t make my mistake.


Interviews can help you research a non-fiction book faster and add credibility to your work.


However, if you’re interviewing subjects, keep your interviews between 30 and 60 minutes and working out what you want to ask interviewees in advance.


You can also save a lot of time by getting your interviews transcribed for a dollar a minute using Rev.


Stop Researching, Start Book Writing

So, how much research is too much?


Greene’s books are dense, non-fiction books of more than 500 pages filled with historical stories and psychological insights. In other words, research forms the backbone of what he writes.


Consider a typical Frederick Forsyth novel.


He dedicates entire chapters to describing the origins and operations of an intelligence agency. This process indicates in-depth research.


Your book might not depend on so much research up front.


Remember, research can turn into a form of procrastination.


Besides, you can always continue to research your book as you write … once you have a system for capturing your ideas as you go.


Outline Your Book

I outlined my most recent book in advance.


I started by reading dozens of books about creativity, writing and productivity over the course of a year before deciding to tackle this topic.


Then, I free wrote about the book for an hour or so.


I extracted the ideas I wanted to write about. Then I turned them into provisional chapter titles and recorded them on fifty index cards, one for each potential chapter.


On each card, I created a rough list of ideas in the form of five-to-ten bullet points. I also noted other books and stories to reference.


Then I pinned these index cards to a wall near where I write so I could live with this outline for a few weeks.


I spent several more weeks working on the outline before transferring it to my computer and expanding upon each bullet point.


Write an outline to help guide you in the right direction, making sure your chapters follow a logical progression.


Don’t write an outline and expect it to solve all your problems when working on a first draft.


All you are doing when you write an outline is creating a blueprint that you can use as a reference.


Establish Your Book’s Controlling Idea

You might want to write about book a sports or diet regime, tell a personal story or offer a guide to a complex topic like teaching science to kids.


Your job will feel a lot easier if you get yourself a chainsaw.


For authors, that chainsaw is the controlling idea or thesis statement behind a book.


Your thesis statement or controlling idea should offer a glimpse into the subject you’re writing about and the viewpoint that guides your book.


You can figure out your book’s controlling idea by spending an hour asking and answering some simple questions:


What am I trying to say?

  • Who or what is the subject of my book?
  • From what point of view is my book?
  • What is the core value underpinning my book? How is my book different from everything else that’s out there?

During the editing process, your controlling idea or thesis statement will help you assess whether each chapter achieves its purpose. It will help you prop your book on a firm foundation.


Here’s the controlling idea for The Art of Writing a Non-Fiction Book:


“With the right ideas, skills and hard work, you can become a successful non-fiction author today.”


Set a Deadline

Professional writers work to deadlines.


Some writers complain that deadlines loom like a guillotine and find them off-putting.


Here’s the thing:


Your story will not jump out of that blank page on a bright sunny day and say, “Hey, I am ready to be published!”


A typical non-fiction book consists of between 60,000 and 80,000 words, and a typical novel can be anywhere from 60,000 to 120,000 words.


(That said, you can write shorter books if you’re self-publishing.)


So if you want to write a non-fiction book, and you commit to writing 1,000 words a day, it will take you 60 days to write the first draft if you write every day.


Do you need to write every day?


If this is your first book, it’s unrealistic to expect you can write every day for several months. Instead, aim to write five or six days every week.


Cultivating a writing habit becomes crucial when you reach this juncture.


A good writing habit ensures that you set aside a time each day for your book.


If you haven’t written much before, set a more achievable daily word count target along the lines of 300 or 400 words.


Then, with some basic math and a calendar (I use Google’s), you can work out how long writing the first draft of your book will take and set yourself a deadline.


Have a Dedicated Writing Space

Do you have a dedicated place in your house to cook?


To read your morning newspaper? Or perhaps you have a large couch in front of your television?


It’s easy and fun to attend to activity if you have a dedicated space. The same is true for writing as well.


Want to write a best selling book?


Start by having a dedicated writing space where you can work on your first draft without interruption.


Ideally, your writing space should be sparse and devoid of distractions. That means no televisions, game consoles and so on.


You could put inspirational posters on the wall or look out onto your garden. That said, many successful authors prefer working while facing the wall because the outside is distracting.


Even if you don’t have a space in your house or office, you could go to a library or coffee shop each day. The poet Raymond Carver wrote many of his early poems in his car.


You could also listen to some soft, soothing music in this space to get you in the groove.


When writing a book, I like listening to rainfall on repeat using noise-cancelling headphones.


Remember, a perfect writing atmosphere varies from one author to another.


As long as you have found that sweet spot where you can write 500 words per day without interruption, you’re good.


Write That Messy First Draft

Writing the first draft of a book is intimidating. You look at the blank page in front of you, and you wonder how you’re going to fill this page and hundreds of other pages to come.


Don’t overthink it.


Instead, find somewhere you can write quietly for an hour, and do all you can to get the words out of your head and onto the blank page.


The first draft is sometimes called the vomit draft (Eww!) or the rough draft, because you just need to get it out!


Don’t stop to edit yourself, review what you’ve written or see if what you’re saying makes sense.


The first draft is also a time when you can nurture and develop your writing habit.


If you decide you’re going to set aside two hours each morning, writing the rough draft becomes a schedule you stick to.


I find it helpful to set a target word count for my writing sessions. I usually aim to write 1,500 words in an hour, set a timer and open Scrivener.


Then I keep my fingers moving until I reach the target word count or until the buzzer sounds.


While you’re writing your first draft, keep your outline and notes nearby to guide you through each section in your chapter.


Accept You’ll Make Mistakes

A rough draft, like the name suggests, includes flaws. As long as you have a skeleton of the book that you can refine and rework, your rough draft is a success.


“My writing isn’t good enough; I feel like I’ll never finish my first draft!”


A writer shared this sentiment with me a few weeks ago.


First of all, the job of your first draft is simply to exist, so don’t worry about the writing.


That comes later.


If you feel like you’ll never finish, start writing in the middle of the chapter that’s causing your problems.


Here’s why:


Introductions explain what you’re about to say next, but how can you write an introduction if you don’t know what comes next?


Similarly, conclusions wrap up what you just said, but how can you write one if you don’t know what you just said!


Your story needs a good beginning, a juicy middle portion and a cracker of an ending. Jumping straight into the middle of a chapter will help you gain momentum faster.


Maybe your main character finds out about a secret that will change the course of the story.


Or perhaps a major event threatens the very existence of your protagonist’s universe.


Jump into the middle, and figure out how to write the introduction. Then take your first draft chapter by chapter.


Write your book with the sole intention of putting the story that is stuck in the recesses of your memory onto a paper.


Don’t worry if all of it comes out at once and some of the chapters seem unfinished.


That’s the purpose of rewrites, editing and revisions.


When you write your book, ideally you should enter a state of flow.


In this state, your fingers move automatically over the keyboard. Sentences become paragraphs, and paragraphs become chapters.


Don’t write your book with the sole purpose of getting it to the top of some best sellers list or a big payday.


Instead, write your book with the intention of creating something readers love.


Tip: Speech to text software will help you write faster.


Manage Your Book Writing Time

I wrote my first book when I was working in a job I disliked, just after my wife had our daughter. I didn’t have enough free time to write eight hours a day. Even if I did, I lacked the mental discipline to do it.


When I was starting out, I wrote every night after 9:00 p.m. when the kids were in bed.


However, I quickly found that when I put writing last in the day, it was least likely to happen. I cannot stress the importance of hard work.


It’s the key to completing any daunting task, and writing a book, at least for a first-timer, demands it.


Now, I block-book time in my calendar for writing every morning at 6:00 a.m., and I do all I can to stick to this. It helps that my daughter is now five.


If you’re a new writer or you’ve never written a book before, you’re probably balancing writing your book with a job and family commitments.


So, pick a time when you’re going to write every day, block-book it in your calendar, and do all you can to stick to it.


Managing your writing time also means saying no to other activities and ideas—if they take you away from the blank page.


Getting from page one to The End is a long race, and it sometimes gets lonely, but the hard work will pay off.


Fight Writer’s Block

Many new writers worry about writer’s block. They say things like:


“How can I get the words to flow?” or “I can’t think of anything to say.”


Writer’s block is a serious issue for some new writers, but it’s easy to conquer.


In his book, On Writing, King says he deals with writer’s block by throwing a new problem at a character.


If you write fiction, your protagonist might get lost in a forest and meet a villain.


Free write about what this encounter looks like.


Introducing plot twists, small tragedies, a background story or even a new character will help you get over writer’s block.


If you write non-fiction, explore a setback or challenge you faced while trying to achieve a specific outcome. Extract a story from your journal it helps.


Stopping to refill the well is another good way of conquering writer’s block.


Put your first draft down, read other books that inspire you, visit an art gallery or listen to a podcast by someone you admire.


Track Your Progress

Write a book


One of the biggest tips I can give you for writing your first book is to track your daily word count and how long you spend writing each day.


Writing and publishing a book takes months, depending on the subject, so set small milestones for yourself.


Ernest Hemingway recorded his daily word count on a board next to where he wrote, so as not to kid himself.


Tracking your daily word count will help measure your word count and see how far you need to go to reach your target for writing your first book.


A target daily word count is less important when you’re writing the second and third drafts or self-editing your book.


During these rewrites, concern yourself with shaping your ideas and working on the flow and structure of your book.


At this point, it’s more helpful to know how long you spend rewriting or editing your book.


No matter the stage of your book, you:


Review your word count and how long you write

Identify if you reached any milestones like finishing a chapter or section

See what’s holding you back

Figure out what you need to write or research next

Remember, what gets measured gets managed and what gets managed gets done.


Before Editing Your Book, Let It Sit

When you’ve finished writing your first draft, let it sit on your computer for a week or two, and do something that has nothing to do with writing.


Celebrate your success!


Your hard work has paid off.


After spending weeks or months working on an idea, I find that the work becomes too hot to touch, let alone edit.


When you let your writing sit for a while, the ideas cool down, and your memory of it fades.


Once you’re ready, print out a draft of your book, sit down with a cup of coffee or tea, and read your draft in one or two sessions.


When you read the draft, you’ll look at it and think, “Oh yeah, I remember this.” Best of all?


You’ll be able to see problems you missed previously.


Highlight and underline sections with a red pen that you need to change.


Look for words and sentences to change and ideas to remove and expand upon. Don’t change them now! Mark your manuscript with a pen and continue reading.


Also don’t feel disheartened if your prose disappoints. Ernest Hemingway said, “First drafts are shit.”


The American novelist and editor Sol Stein likens the process of reviewing the first draft to performing triage on a patient.


Write the Next Draft

Great writing is rewriting.


Before you get into small changes during a rewrite like tweaking a chapter title or editing a sentence, fix the big problems in your book.


What does this look like?


While I was rewriting my creativity book, I dumped two unnecessary chapters and wrote a new one.


I also found additional research to back up holes in my arguments. Only then did I get into performing line edits.


While rewriting ask yourself:


Does my introduction invoke curiosity in the reader?

  • Have I told stories in my work?
  • How can I strengthen my arguments?
  • How can I bring an original insight to my work?
  • Do I invoke at least one of the five senses in each page of my work?
  • What’s the weakest part of this chapter? Now can I cut it?
  • Have I eliminated as many unnecessary adverbs and adjectives from my work as possible?
  • Have I removed every cliché?

You might perform the process of writing, reviewing, editing and rewriting several times before you’re happy with your book. Take it sentence by sentence, paragraph by paragraph and chapter by chapter.


As you work, your book will teach you how to write it.


This is also a good time to reexamine your writing style and check if you are maintaining a consistent writing style throughout your book.


You can develop your writing through considering your favorite books, authors and stories.


But what if you still need help?


Stephen King advises,


“Write with the door closed, rewrite with the door open.”


While working on later drafts, enlist the help of a family member or friend. Later on, hire an editor and ask them to provide frank feedback.


Take a Break From Book Writing

Even marathon runners stop to refuel.


Plan your breaks, because procrastination is inevitable.


While writing your first draft, don’t be too harsh on yourself if you feel burnt out or just need a day or two off.


Relax, refresh and then get back to your book.


Hire an Editor

You might be able to write the first or second or even third draft alone, but at some point, you need outside help.


When you’re immersed in a writing project, it’s difficult to see gaps in your research, stories that don’t work, or chapters that are too long.


And so on.


If you’re encountering roadblocks, you can waste a lot of time trying to get around them yourself.


Editors are trained professionals whose job is to turn manuscripts into something readers enjoy.


A good editor will help you write a far better book and improve your craft as a writer. They’ll also help you speed up the process of rewriting your book.


Like any professional, editors are not free. You’ll have to hire one in advance and give them several weeks to review your book.


Depending on the length of your book, you can spend anywhere between 500 and several thousand dollars on an editor.


Getting frank editorial feedback about your work is difficult to take.


There are times when you should ignore criticism, but in this case, your editor’s feedback is about your work and not about you.


After a book cover, budgeting for an editor is one of the most important things that you must do if you’re going to publish the book you’ve just written.


Hire a Proofreader

You could try proof reading your book yourself, but I don’t recommend it. It’s time-consuming, and because you’re so close to the material, you will inevitably overlook some typos and mistakes.


I wasted a lot of time trying to proof my first book myself only to have readers email me about the typos. I don’t know about you, but typos keep me up at night!


In the end, I hired a proofreader, asked them to fix my book and re-uploaded the proofed version to Amazon.


Instead, I recommend hiring a proofreader or giving chapters of your book to beta readers, family and friends to check.


Hiring a proofreader will cost several hundred dollars depending on the length of your book.


Giving chapters of your book to eagle-eyed friends and family shouldn’t cost you much (beyond returning the favor!).


Format Your Book

Writing and publishing a book are two different skills, and it takes different mindsets to succeed at both.


While writing allows you to flex your creative muscles, publishing your book is a science that requires a much more logical approach.


Covering how to self-publish a book is a post in itself.


You can try a myriad of software packages and book writing apps.


I recommend Scrivener as one of the best book writing apps, while my top self-publishing app is Vellum.


There’s a modest learning curve to both tools, but it’s time well-spent.


The other thing you’ll need to do is hire a cover designer, and I recommend 99 Designs.


Adding a book review will also come in handy to attract those readers who do a drive-through by skimming through your summary and your book cover.


Getting a book review from an established author or lots of readers will help you sell more books. If you need help with this, consider joining the Author Marketing Club.


If you have an email list or blog, you could offer readers free review copies of your book.


You could also try writing guest blog posts that stoke the curiosity of readers of other sites. It’s relatively easy to turn non-fiction book chapters into posts with some editing.


It’s relatively easy to upload your e-book and cover to Amazon and other book stories like Kobo or Draft2Digital.


Get Ready to Publish Your Book

Did you ever notice how authors use terms like “No.1 Best-Selling Author” or “Sold over a million copies worldwide”?


Today, a successful author must write a book and market and sell their work. It’s not enough to consider your book good enough for readers to find you.


That starts with investing in a professional book cover and writing a captivating title.


From there, you must build a launch team and even invest in ads for promoting your book.


Write an Engrossing Title

Your title, along with your book cover, should capture the attention of would-be readers.


So create an intriguing title and an optimized subtitle that stands out on stores like Amazon.


Get a Good Book Cover

I cannot stress the importance of commissioning a professional book cover designer.


A book cover grabs and convinces readers to pick up your book or download a sample.


So always budget for and hire a professional book cover designer.


Build a Launch Team

Every good book has a team of people behind it, and you can usually find them in the “acknowledgements” section.


At first, your initial audience might include friends, family and members of a writing group. Later, invite readers of your other books or your blog.


Market Your Book

Writing a book is only half the battle. Now, you must sell it.


That’s a post in itself, but a number of strategies will help sell more copies.


Firstly, cultivate an email list of loyal readers who will read early or advanced copies of your book, offer to write reviews and so on.


These readers represent your street or launch team.


Secondly, invest time and money in learning and testing Amazon ads. They are relatively easy to use and will help you sell more copies.


Thirdly, if you’re writing a series, give the first book away for free.


This strategy will encourage readers to buy the second or third book.


If you haven’t written a series yet, remember the best way to sell the last book is to write the next one.


Know When You’re at The End

Writing a book takes a tremendous amount of hard work and mental discipline.


That’s one reason why many would-be authors spend more time talking about writing than doing the work.


Once you finish writing your book in 2020 and publish it, congratulations!


Now, you’re a different type of writer.


You’re a professional.

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